Andrea Bury founded Abury after an inspiring trip to Marrakesh that compelled her to find a way to preserve the artistry, skills and passion of local craftsmen that seemed to be losing relevance amidst the growing prevalence of fast fashion and consumerism.
Abury brings together exciting designers with traditional artisans from remote, inspiring cultures. The exchange of knowledge between the old and traditional with the new and cutting edge creates a new context, giving crafts a new life, and injecting design with an emotional component that’s been missing in recent times. Abury goes beyond this dual relationship by caring for the whole supply chain, supporting the village communities, bringing in work opportunities and preserving traditions. On top of this, Andrea and her team give back the same number of production hours in education hours to the communities, for every product sold.
Andrea didn’t stop there. To find the best designers in the world, she and her team created the Abury Design Experience (ADEx)– the first global accessories design contest that offers designers the opportunity to go to a culture and work with traditional artisans for up to 3 months.
One day, I'll look back and laugh at this...
When I moved to London, I lost my job after 5 months and had to look for a way to survive. I applied at one of the famous English members clubs as a hostess. I got rejected because I was not fluent enough in English. I ended up working at the cloak room of that club. It was actually a great time but my parents got really worried about my career.
These days, there are still always quite a few bumps on the road but with each bump, you learn. Working with many different cultures from all over the world offers challenges but it’s also fun and enriching.
When the going gets tough
I am usually a very positive person and I believe that you grow from each tough situation… at least that’s what I keep telling myself.
The moments that make it worth it
To see people starting to believe in themselves and their skills. To see things starting to move without you having to initiate it.
Words to live by
“Smile a lot when you are young, to get happy wrinkles when you are old.” A free translation of what my grandmother always when I was young.
The Dream is to work with many different designers and craft communities from many different cultures from all over the world and to one day be able to bring them all together in a real Craft Skills Summit.
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