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ORAMAI LONDON

Luxury clothing made from the finest natural materials

Luxury clothing made from the finest natural materials

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.
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The Brand Bio

Founder:
Isabella Broden
Established:
2017
Headquarters:
London, UK
Countries of Manufacture:
UK, Belgium and Portugal

Isabella Broden started Oramai London as a personal voyage against the misuse of resources in the fashion industry. After a decade working for L'Officiel, Vogue, and Harper's Bazaar, just to name a few, Isabella discovered that the fashion industry is one of the largest polluters in the world.

Looking for sustainable materials, Isabella discovered that linen requires very little water, almost no pesticides and is completely free of allergens. She had the fortune of meeting organic farmers in Belgium, the heritage of linen, who changed the way they were harvesting flax. This gave Isabella the ultimate inspiration to create her first collection.

Oramai, which is the Italian word for "by now", defines Isabella's belief that she fashion industry should by now employ the highest quality and craftsmanship to produce in the most environmentally conscious and sustainable way.

Isabella's commitment is to make elegant and relaxed collections without compromising her ethics and values, taking into consideration where materials come from and who is making them. It's luxury with a conscience or in other words, sustainable luxury.

Ethics and Aesthetics
Highlights from Oramai London's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices
Has sustainability progress targets and policies in place to achieve these
  • Protects the local environment and its biodiversity in the areas of operation
  • Uses water respectfully and aims to reduce its water consumption
  • Uses water systems designed to minimise water consumption and educates its staff on best practices for water conservation
  • Uses renewable energy
  • Energy efficiency: takes steps to reduce energy usage, increase energy efficiency and educates its staff on best practices
  • Offices, stores, factories etc. are designed and built for environmental conservation and efficiency
Ethical Sourcing of Raw Materials
  • Raw materials originating from nature are sourced from sustainably managed ecosystems
  • Ensures responsible and ethical sourcing policies are implemented within its supply chain
  • Uses natural and/or biodegradable fabrics in its collections and products
  • Uses organic materials in its production
  • Sources materials that are Global Organic Textile Standard (GOTS) certified
  • Uses recycled materials
Sustainable Marketing and Packaging Materials
  • Uses environmentally-friendly marketing and packaging materials made from recycled, recyclable, FSC and/or PEFC certified materials
  • Packaging materials are designed to be reused, recycled and/or upcycled
  • Uses biodegradable and/or compostable packaging and/or marketing materials
  • Does not include any single-use plastic in its packaging
Sustainable Product Design
  • Considers social and environmental factors during the design process and product development stages
  • Is committed to removing microplastic materials from all its products
  • Designs its products to last and withstand many wears over the years
  • Designs its products to be recycled or reused
  • Implements product lifecycle management and holistic design solutions

Animal-friendly, Cruelty-free

  • Ensures that animal-based materials are from cruelty-free suppliers that track animal welfare
  • No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
  • Angora-free: does not use angora in its supply chain
  • Ethical sourcing of feathers: does not use feathers or down obtained from the live plucking of birds
  • Uses animal-derived materials that are by-products of existing farming practices: Mother of pearl buttons are sustainably sourced by-products

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes
  • Factory is in London and Europe, local to the Brand's country of origin / business operations, reducing its carbon footprint
  • Outsources its manufacturing in London and Portugal
  • Works with recognised CO2 neutral factories
  • Manufactures its collections and products in limited quantities, avoiding mass production
  • Production facilities have systems in place to reduce water and energy consumption
  • Practices eco-friendly screen printing and dyeing in the development of its fabrics
  • Practices digital textile printing to minimise wastage
  • Has systems in place to reduce its greenhouse gas emissions
  • Responsive to the CDP Initiative (formerly the Carbon Disclosure Project)
  • Ensures it monitors its own toxic chemical use during production
  • Ensures its suppliers monitor the use of toxic chemicals in production
Waste Management and Recycling
  • Has taken steps to reduce its manufacturing waste and has targets in place to achieve this
  • Optimises its design and production (e.g. pattern cutting etc.) to minimise fabric and material waste
  • Recycles up to 50% of its waste

Fur-free

  • Does not, and has never, used any and all types of animal fur in its collections or any products

Design and Material Innovation

  • Involved in the development of innovative, sustainable fabrics: organic linen

Personal and Social Commitments

Good Corporate Governance
  • Fair pay: All employees and subcontractors are paid the local minimum and/or living wage
  • Committed to and has policies/standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)
  • Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
  • Gender equality: implements a gender equal pay policy
  • Has policies in place to support and promote diversity and inclusion
  • Employees are incentivized to achieve environmental and social progress
  • Provides training to artisans that are part of its supply chain
Traceable Supply and Manufacturing Chain
  • Has policies and systems in place to maintain knowledge of and manage relationships within its supply chains
  • Utilises its own vertically integrated facilities for the production of its collections and products
  • Publicly discloses its supply chain / supplier list
Fair Trade Practices
  • Conducts audits of its suppliers to ensure compliance with international labour standards
  • Has a policy in place that requires knowledge of its suppliers' social and environmental practices
  • Suppliers pay fairly: ensures that its suppliers pay employees and subcontractors the local minimum and/or living wage
  • Ensures no child or forced labour: has policies in place preventing any child and/or forced labour throughout its entire supply chain
Product Safety Assurance
  • Products do not use finishes, paints, and/or adhesives containing Volatile Organic Compound (VOC) content
  • Uses materials that are Standard 100 by Oeko-Tex® certified
  • Products are PVC-free
  • Uses non-toxic dyes for its fabrics and other materials

Handcrafted, Artisanal

  • Products are handcrafted in the Brand's own studio and factory
  • Products are handcrafted by the Brand's partner artisans and manufacturers
  • The Brand's handcrafted products provide livelihood for small communities around the world. Isabella collaborates with a charity for each collection she produces
  • Supports the preservation of cultural traditions, skills and techniques through handcrafted production

Charitable, Philanthropic

  • Has formed an official alliance with a philanthropic cause supporting social and/or environmental issues. Isabella supports a different alliance with every collection. Her last collection supported Hahku Amazon, protecting the Amazon.
  • Has partnered with national and/or international government agencies towards joint environmental and/or social initiatives: I love linen campaign that promotes European linen


Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Oramai London

The State of the Art
Take a peek into the world of Oramai London

The Brand Bio

Founder:
Isabella Broden
Established:
2017
Headquarters:
London, UK
Countries of Manufacture:
UK, Belgium and Portugal

Isabella Broden started Oramai London as a personal voyage against the misuse of resources in the fashion industry. After a decade working for L'Officiel, Vogue, and Harper's Bazaar, just to name a few, Isabella discovered that the fashion industry is one of the largest polluters in the world.

Looking for sustainable materials, Isabella discovered that linen requires very little water, almost no pesticides and is completely free of allergens. She had the fortune of meeting organic farmers in Belgium, the heritage of linen, who changed the way they were harvesting flax. This gave Isabella the ultimate inspiration to create her first collection.

Oramai, which is the Italian word for "by now", defines Isabella's belief that she fashion industry should by now employ the highest quality and craftsmanship to produce in the most environmentally conscious and sustainable way.

Isabella's commitment is to make elegant and relaxed collections without compromising her ethics and values, taking into consideration where materials come from and who is making them. It's luxury with a conscience or in other words, sustainable luxury.

Ethics and Aesthetics
Highlights from Oramai London's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices
  • Has sustainability progress targets and policies in place to achieve these
  • Protects the local environment and its biodiversity in the areas of operation
  • Uses water respectfully and aims to reduce its water consumption
  • Uses water systems designed to minimise water consumption and educates its staff on best practices for water conservation
  • Uses renewable energy
  • Energy efficiency: takes steps to reduce energy usage, increase energy efficiency and educates its staff on best practices
  • Offices, stores, factories etc. are designed and built for environmental conservation and efficiency
Ethical Sourcing of Raw Materials
  • Raw materials originating from nature are sourced from sustainably managed ecosystems
  • Ensures responsible and ethical sourcing policies are implemented within its supply chain
  • Uses natural and/or biodegradable fabrics in its collections and products
  • Uses organic materials in its production
  • Sources materials that are Global Organic Textile Standard (GOTS) certified
  • Uses recycled materials
Sustainable Marketing and Packaging Materials
  • Uses environmentally-friendly marketing and packaging materials made from recycled, recyclable, FSC and/or PEFC certified materials
  • Packaging materials are designed to be reused, recycled and/or upcycled
  • Uses biodegradable and/or compostable packaging and/or marketing materials
  • Does not include any single-use plastic in its packaging
Sustainable Product Design
  • Considers social and environmental factors during the design process and product development stages
  • Is committed to removing microplastic materials from all its products
  • Designs its products to last and withstand many wears over the years
  • Designs its products to be recycled or reused
  • Implements product lifecycle management and holistic design solutions

Animal-friendly, Cruelty-free

  • Ensures that animal-based materials are from cruelty-free suppliers that track animal welfare
  • No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
  • Angora-free: does not use angora in its supply chain
  • Ethical sourcing of feathers: does not use feathers or down obtained from the live plucking of birds
  • Uses animal-derived materials that are by-products of existing farming practices: Mother of pearl buttons are sustainably sourced by-products

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes
  • Factory is in London and Europe, local to the Brand's country of origin / business operations, reducing its carbon footprint
  • Outsources its manufacturing in London and Portugal
  • Works with recognised CO2 neutral factories
  • Manufactures its collections and products in limited quantities, avoiding mass production
  • Production facilities have systems in place to reduce water and energy consumption
  • Practices eco-friendly screen printing and dyeing in the development of its fabrics
  • Practices digital textile printing to minimise wastage
  • Has systems in place to reduce its greenhouse gas emissions
  • Responsive to the CDP Initiative (formerly the Carbon Disclosure Project)
  • Ensures it monitors its own toxic chemical use during production
  • Ensures its suppliers monitor the use of toxic chemicals in production
Waste Management and Recycling
  • Has taken steps to reduce its manufacturing waste and has targets in place to achieve this
  • Optimises its design and production (e.g. pattern cutting etc.) to minimise fabric and material waste
  • Recycles up to 50% of its waste

Fur-free

  • Does not, and has never, used any and all types of animal fur in its collections or any products

Design and Material Innovation

  • Involved in the development of innovative, sustainable fabrics: organic linen

Personal and Social Commitments

Good Corporate Governance
  • Fair pay: All employees and subcontractors are paid the local minimum and/or living wage
  • Committed to and has policies/standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)
  • Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
  • Gender equality: implements a gender equal pay policy
  • Has policies in place to support and promote diversity and inclusion
  • Employees are incentivized to achieve environmental and social progress
  • Provides training to artisans that are part of its supply chain
Traceable Supply and Manufacturing Chain
  • Has policies and systems in place to maintain knowledge of and manage relationships within its supply chains
  • Utilises its own vertically integrated facilities for the production of its collections and products
  • Publicly discloses its supply chain / supplier list
Fair Trade Practices
  • Conducts audits of its suppliers to ensure compliance with international labour standards
  • Has a policy in place that requires knowledge of its suppliers' social and environmental practices
  • Suppliers pay fairly: ensures that its suppliers pay employees and subcontractors the local minimum and/or living wage
  • Ensures no child or forced labour: has policies in place preventing any child and/or forced labour throughout its entire supply chain
Product Safety Assurance
  • Products do not use finishes, paints, and/or adhesives containing Volatile Organic Compound (VOC) content
  • Uses materials that are Standard 100 by Oeko-Tex® certified
  • Products are PVC-free
  • Uses non-toxic dyes for its fabrics and other materials

Handcrafted, Artisanal

  • Products are handcrafted in the Brand's own studio and factory
  • Products are handcrafted by the Brand's partner artisans and manufacturers
  • The Brand's handcrafted products provide livelihood for small communities around the world. Isabella collaborates with a charity for each collection she produces
  • Supports the preservation of cultural traditions, skills and techniques through handcrafted production

Charitable, Philanthropic

  • Has formed an official alliance with a philanthropic cause supporting social and/or environmental issues. Isabella supports a different alliance with every collection. Her last collection supported Hahku Amazon, protecting the Amazon.
  • Has partnered with national and/or international government agencies towards joint environmental and/or social initiatives: I love linen campaign that promotes European linen


Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Oramai London

Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Oramai London

The State of the Art
Take a peek into the world of Oramai London

Get Connected