Discover Pama London Here

The Brand Bio

Founders:

Pauline Hansen

Established:

2017

Headquarters:

London, UK

Countries of Manufacture:

Portugal and USA

Pama London was founded by Pauline Hansen who recognised the need for an ethically-produced, eco-conscious activewear collection. Pauline's practice and dedication to the teachings of yoga are directly translated to the designs in the collection, which include the healing colours of the seven chakras - spirituality, awareness, communication, love, power, creativity and trust - and serve as a reminder of the brand's aspirations. While each chakra holds an important meaning in its own right, together they are even more powerful; when we embrace life with the same multicoloured approach, we find balance.

At Pama London, their main goal is to aspire and inspire a sustainable "Earth-friendly" lifestyle. For the brand, it is very important to promote sustainable activewear in a fashionable way. All Pama London collections are designed in the heart of London and manufactured in an eco-friendly way in Portugal and Los Angeles.

Pama London takes inspiration from the yoga lifestyle, which includes being mindful of the earth and its living beings, and believes that the materials and garments we put on our skin should include the same "mindful" process. The fabric the brand uses is custom made in one of the most sustainable factories in the world, specialising in activewear. It consists of 84% recycled charcoal bamboo and 16% elastane. This ensures that the fabric is breathable, anti-odour, water-repellent, light weight and quick dry.

Ethics and Aesthetics

Highlights from Pama London's environmental, social, and personal commitments

Environmental Commitments

Animal-friendly, Cruelty-free

Vegetarian company that does not use leather, skins, fur or feathers in any of its collections or products
Ensures that animal-based materials (e.g. cashmere, leather etc.) are from cruelty-free suppliers that track animal welfare
No animal testing: prohibits the testing of products or ingredients on animals
No endangered species: does not use materials or substances from species listed as endangered by CITIES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
Angora-free: does not use angora in its supply chain
Ethical sourcing of feathers: does not use feathers or down obtained from the live plucking of birds

Environmental Conservation Efforts and Practices

Has sustainability progress targets and policies in place to achieve these
Protects the local environment and its biodiversity in the areas of operation
Uses water respectfully and aims to reduce its water consumption

Ethical Sourcing of Raw Materials

Raw materials originating from nature are sourced from sustainably managed ecosystems
Uses natural and/or biodegradable fabrics in its collections and products
Uses organic materials in its production
Uses materials that are Global Organic Textile Standard (GOTS) certified
Uses recycled materials (e.g. cotton, nylon etc.)

Sustainable Product Design

Considers social and environmental factors during the design process and product development stages
Designs its products to last and withstand many wears over the years
Implements product lifecycle management and holistic solutions
Uses fabrics made from rescued waste such as fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans all over the world

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes

Sources more than 50% of its raw materials and labour with local, independent suppliers
Works with recognised ethical factories
Manufactures its collections and products in limited quantities, avoiding mass production
Production facilities have systems in place to reduce water and energy consumption (e.g. Ozone Technology)
Practices digital textile printing to minimise wastage
Carbon-neutral: balances its carbon emissions by offsetting the equivalent amount
Ensures it monitors its own toxic chemical use during production
Ensures its suppliers monitor the use of toxic chemicals in production

Waste Management and Recycling

Has taken steps to reduce its manufacturing waste and has targets in place to achieve this
Optimises its design and production (e.g. pattern cutting etc.) to minimise fabric and material waste
Supports the reclamation and recycling of textile materials (fibers and fabrics)

Fur-free

Does not, and has never, used any and all types of fur in its collections or any products

Design and Material Innovation

Sources and uses innovative sustainable fabrics for its collections and products, including charcoal bamboo yarn and econyl

Personal and Social Commitments

Good Corporate Governance

Fair pay: All employees and subcontractors are paid the local minimum and/or living wage
Committed to and has policies / standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)
Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
Ensures safe working conditions for all employees
Employees are incentivised to achieve environmental and social progress
Provides training to artisans that are part of its supply chain

Traceable Supply and Manufacturing Chain

Has policies and systems in place to maintain knowledge of and manage relationships within its supply chains
Utilises its own vertically integrated facilities for the production of its collections and products

Fair Trade Practices

Conducts audits of its suppliers to ensure compliance with international labour standards
Has a policy in place in place that requires knowledge of its suppliers' social and environmental practices
Suppliers pay fairly: ensures that its suppliers pay employees and subcontractors the local minimum and/or living wage
No child or forced labour: supplier/s have policies in place preventing any child and/or forced labour

Product Safety Assurance

Products do not use finishes, paints, and/or adhesives containing Volatile Organic Compound (VOC) content
Products are PVC-free
Uses non-toxic dyes for its fabrics and other materials

Handcrafted, Artisanal

Products are handcrafted by the brand's partner artisans or manufacturers

Charitable, Philanthropic

Donates a portion of its profits to a charitable cause

Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Pama London

The State of the Art

Take a peek into the world of Pama London

Discover Pama London