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APPAREAL

Clothing designed for durability using recycled and recyclable textiles

Clothing designed for durability using recycled and recyclable textiles

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.
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The Brand Bio

Founder:
Olesya Nazarova
Established:
2018
Headquarters:
Switzerland
Countries of Manufacture:
Italy, Romania and Lithuania

Rocket scientist turned business founder Olesya Nazarova dreamed of having more time to live her most stylish life while juggling work and being a mum. As she rushed to get dressed each day, her favourite dresses always seemed to be waiting patiently to be ironed or taken to the dry cleaner. Thus, Appareal was born.

Working with innovative fabrics, the Appareal range is crafted to eliminate the need for dry cleaning, helping to avoid the harmful environmental impact associated with the process. Olesya's mission is for no woman to ever feel under-dressed because she didn't have time to iron her outfit or pop into the dry cleaners to have it pressed. Her goal is to make sure you have a spring in your step and feel beautiful every day, not just on special occasions.

Appareal collections are ethically made in audited European factories. As much as possible, Appareal sources its fabrics from suppliers that rely on solar power. The brand also uses recycled fabrics, such as Econyl®, as well as Oeko-Tex certified fabrics whenever possible.Appareal challenges norms in female fashion on multiple levels, reapplying techniques used to make high-tech fabrics for sports and car interiors and thus opening up a world of design possibilities.

Ethics and Aesthetics
Highlights from Appareal's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices
  • Has sustainability progress targets and policies in place to achieve these
  • Uses water respectfully and aims to reduce its water consumption
  • Uses water systems designed to minimise water consumption and educates its staff on best practices for water conservation
  • More than 50% of energy used comes from renewable sources
  • Energy efficiency: takes steps to reduce energy usage, increase energy efficiency and educates its staff on best practices
  • Factories used are designed and built for environmental conservation and efficiency
 
Ethical Sourcing of Raw Materials
  • Raw materials originating from nature are sourced from sustainably managed ecosystems
  • Ensures responsible and ethical sourcing policies are implemented within its supply chain
  • Uses natural and/or biodegradable fabrics in its collections and products
  • Uses organic materials in its production
  • Sources raw materials from accredited programs, including Global Organic Textile Standard (GOTS) certified, Woolmark certified or Mulesing-free
  • Uses recycled materials, including polyester, cotton, nylon and down
Sustainable Marketing and Packaging Materials
  • Uses environmentally-friendly packaging materials made from recycled, recyclable, FSC and/or PEFC certified materials
  • Packaging materials are designed to be reused, recycled and/or upcycled
  • Does not include any single-use plastic in its packaging
Sustainable Product Design
  • Considers social and environmental factors during the product design process and development stages
  • Designs products according to an established sustainability benchmark, including Global Recycled Standard (GRS) and GOTS
  • Designs its products to last and withstand many wears over the years, tested for #30Wears
  • Designs its products to be recycled or reused
  • Implements product lifecycle management and holistic design solutions

Animal-friendly, Cruelty-free

  • Ensures that animal-based materials are from cruelty-free suppliers that track animal welfare
  • No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
  • Angora-free: does not use angora in its supply chain
  • Ethical sourcing of feathers: only uses recycled down

Ethical Production

Manufacturing and Production Processes
  • Outsources its manufacturing within Europe, to Italy, Lithuania, Romania and soon Portugal
  • Works with recognised ethical manufacturers that are labor certified SA8000, ISO 14001
  • Manufactures its collections and products in limited quantities, avoiding mass production
  • Practices eco-friendly screen printing and dyeing in the development of its fabrics
  • Practices digital textile printing to minimise wastage
  • Has systems in place to reduce its greenhouse gas emissions
  • Ensures its suppliers monitor any possible toxic chemicals in production and uses Oeko-Tex® certified textiles
Waste Management and Recycling
  • Optimises its design and production to minimise fabric and material waste

Fur-free

  • Does not, and has never, used any and all types of animal fur in its collections or any products

Design and Material Innovation

  • Involved in the development of innovative, sustainable fabrics, including recycled nylon, cotton, polyester and down
  • Uses fabrics engineered as smart clothing, designed to withstand wear and tear and for performance enhancement, such as anti-microbial fabrics
  • Sources and uses innovative and sustainable fabrics, including Econyl and Thindown recycled for its collections and products