Appareal

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The Brand Bio

Founder:

Olesya Nazarova

Established:

2018

Headquarters:

Switzerland

Countries of Manufacture:

Italy, Romania and Lithuania

Rocket scientist turned business founder Olesya Nazarova dreamed of having more time to live her most stylish life while juggling work and being a mum. As she rushed to get dressed each day, her favourite dresses always seemed to be waiting patiently to be ironed or taken to the dry cleaner. Thus, Appareal was born.

Working with innovative fabrics, the Appareal range is crafted to eliminate the need for dry cleaning, helping to avoid the harmful environmental impact associated with the process. Olesya's mission is for no woman to ever feel under-dressed because she didn't have time to iron her outfit or pop into the dry cleaners to have it pressed. Her goal is to make sure you have a spring in your step and feel beautiful every day, not just on special occasions.

Appareal collections are ethically made in audited European factories. As much as possible, Appareal sources its fabrics from suppliers that rely on solar power. The brand also uses recycled fabrics, such as Econyl®, as well as Oeko-Tex certified fabrics whenever possible.Appareal challenges norms in female fashion on multiple levels, reapplying techniques used to make high-tech fabrics for sports and car interiors and thus opening up a world of design possibilities.

Ethics and Aesthetics

Highlights from Appareal's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices

Has sustainability progress targets and policies in place to achieve these
Uses water respectfully and aims to reduce its water consumption
Uses water systems designed to minimise water consumption and educates its staff on best practices for water conservation
More than 50% of energy used comes from renewable sources
Energy efficiency: takes steps to reduce energy usage, increase energy efficiency and educates its staff on best practices
Factories used are designed and built for environmental conservation and efficiency

Ethical Sourcing of Raw Materials

Raw materials originating from nature are sourced from sustainably managed ecosystems
Ensures responsible and ethical sourcing policies are implemented within its supply chain
Uses natural and/or biodegradable fabrics in its collections and products
Uses organic materials in its production
Sources raw materials from accredited programs, including Global Organic Textile Standard (GOTS) certified, Woolmark certified or Mulesing-free
Uses recycled materials, including polyester, cotton, nylon and down

Sustainable Marketing and Packaging Materials

Uses environmentally-friendly packaging materials made from recycled, recyclable, FSC and/or PEFC certified materials
Packaging materials are designed to be reused, recycled and/or upcycled
Does not include any single-use plastic in its packaging

Sustainable Product Design

Considers social and environmental factors during the product design process and development stages
Designs products according to an established sustainability benchmark, including Global Recycled Standard (GRS) and GOTS
Designs its products to last and withstand many wears over the years, tested for #30Wears
Designs its products to be recycled or reused
Implements product lifecycle management and holistic design solutions

APPAREAL

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

Discover Appareal Here