While studying to become a yoga instructor, Pauline Hansen discovered a gap in the market for sustainable yoga wear. Taking inspiration from yoga, where mindfulness is the central focus, she developed Pama London.
Pama London brings together Pauline's love for fashion and her dedication to the mindful yoga lifestyle. The brand focuses on fit to form designs that are both timeless and fashionable, made with eco-friendly fabrics. Pauline spent years looking for the most sustainable and ethical factories to produce her designs. She fully believes that what we eat, as well as what we put on our skin, are among the essential factors for our health and well-being.
The journey to create a brand, especially a sustainable one, is long and arduous. Pauline's mission with Pama London, seeing her designs come to life and seeing people wearing them, keep her going. While she's always busy creating collections and managing her brand, her family and her yoga lifestyle keep her centred and mindful.