Discover Kear Here

The Brand Bio

Founder:

Ypatia Mitsatsou

Established:

2018

Headquarters:

Greece

Country of Manufacture:

Greece

Inspired by the ancient Greek word for the heart, κέᾰρ® (Kear) brings back to life timeless natural skincare. Ancient cosmetic formulas are now shaped into potent and unique products that meet the needs of today’s fast-paced daily personal care routine. The power of Greek elements, ingredients, and scents blend in harmony to create clean skincare that is safe, multipurpose, non-toxic, cruelty-free, and fit for all. Kear's skincare line includes thirteen-star products, all produced locally in Greece according to tradition and to EU regulations, in certified labs that have undergone all tests.

Founed by Ypatia Mitsatsou, Kear utilises and adapts ancient cosmetic formulas passed down from Greek scholars and philosophers to create their conscientious award-winning products. The brand reinvents the beauty heritage of ancient Greece and, as a result, is already acknowledged for its excellence in quality skincare by preeminent organisations worldwide.

Ethics and Aesthetics

Highlights from Kear's environmental, social, and personal commitments

Environmental Commitments

Ethical Sourcing of Raw Materials

Uses organic materials in its production
Sources raw materials responsibly, from operations that do not have a harmful impact on communities and wildlife

Sustainable Product Design

Is committed to removing microplastic substances and materials from all its product

Sustainable Marketing and Packaging Materials

Uses environmentally-friendly packaging and marketing materials made from recycled, recyclable, FSC and/or PEFC certified materials
Packaging materials are designed to be reused, recycled and/or upcycled

Animal-friendly, Cruelty-free

No animal testing: prohibits the testing of products, formulations, and ingredients on animals
No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes

Factory is local in Greece, the Brand's country of origin, reducing its carbon footprint
Sources more than 50% of its raw materials and labour locally from independent suppliers
Outsources part of its manufacturing to other producers in Greece
Manufactures its collections and products in limited quantities, avoiding mass production

Waste Management and Recycling

Has taken steps to reduce its manufacturing waste and has targets in place to achieve this
Optimises its design and production to minimise material waste

Design and Material Innovation

Involved in the development of new innovative, sustainable formulations and substances for clean beauty and skincare products

Personal and Social Commitments

Good Corporate Governance

Fair pay: All employees and subcontractors are paid the local living wage
Committed to and has policies/standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)
Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
Gender equality: implements a gender equal pay policy
Has policies in place to support and promote diversity and inclusion
Ensures safe working conditions for all employees
Employees are incentivized to achieve environmental and social progress
Provides training to artisans that are part of its supply chain

Fair Trade Practices

Conducts audits of its suppliers to ensure compliance with international labour standards
Suppliers pay fairly: ensures that its suppliers pay employees and subcontractors the local living wage
Ensures no child or forced labour: has policies in place preventing any child and/or forced labour throughout its entire supply chain

Traceable Supply and Manufacturing Chain

Has policies and systems in place to maintain knowledge of and manage relationships within its supply chains

Inclusivity and Diversity

The Brand creates products that are suitable for diverse skin types
Skincare products are formulated and produced to be suitable for and match a wide and diverse range of skin tones

Product Safety Assurance

Products are free from parabens and other cosmetic preservatives
Products are gluten-free
Transparency: provides the full list of ingredients and substances used in the label of every product
Products and packaging are PVC-free
Uses non-toxic dyes for its products and packaging
Does not use any harsh, toxic or synthetic chemicals and substances in its ingredients, formulations, materials and packaging that negatively impact human health and the environment. Products do not contain:

Artificial colours
Bisphenol A (BPA)
Benzyl Butyl Phthalate (BBP)
Diethanolamine (DEA)
Formaldehyde
GMOs
Hydrogen Peroxide
Microbeads
Nanoparticles

Per- and Polyfluoroalkyl Substances (PFAS)
Siloxanes
Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Ammonium Lauryl Sulfate (ALS)
Sulfates
Synthetic Fragrances
Triclosan

Petrolatum
Petrochemicals
Phenoxyethanol
Phthalates
Volatile Organic Compound (VOC)

Charitable

Has formed an official alliance with Branding Heritage, a philanthropic cause supporting social and/or environmental issues
Donates a portion of its profits to Branding Heritage

Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Kear

Kear Supports the UN Sustainable Development Goals

The State of the Art

Take a peek into the world of Kear

Discover Kear Here

The Brand Bio

Founder:

Ypatia Mitsatsou

Established:

2018

Headquarters:

Greece

Country of Manufacture:

Greece

Ethics and Aesthetics

Highlights from Kear's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices

Uses organic materials in its production
Sources raw materials responsibly, from operations that do not have a harmful impact on communities and wildlife

Sustainable Product Design

Is committed to removing microplastic substances and materials from all its product

Sustainable Marketing and Packaging Materials

Uses environmentally-friendly packaging and marketing materials made from recycled, recyclable, FSC and/or PEFC certified materials
Packaging materials are designed to be reused, recycled and/or upcycled

Animal-friendly, Cruelty-free

No animal testing: prohibits the testing of products, formulations, and ingredients on animals
No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes

Factory is local in Greece, the Brand's country of origin, reducing its carbon footprint
Sources more than 50% of its raw materials and labour locally from independent suppliers
Outsources part of its manufacturing to other producers in Greece

Manufactures its collections and products in limited quantities, avoiding mass production

Waste Management and Recycling

Has taken steps to reduce its manufacturing waste and has targets in place to achieve this
Optimises its design and production to minimise material waste

Design and Material Innovation

Involved in the development of new innovative, sustainable formulations and substances for clean beauty and skincare products

Personal and Social Commitments

Good Corporate Governance

Fair pay: All employees and subcontractors are paid the local living wage
Committed to and has policies/standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)
Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
Gender equality: implements a gender equal pay policy
Has policies in place to support and promote diversity and inclusion
Ensures safe working conditions for all employees
Employees are incentivized to achieve environmental and social progress
Provides training to artisans that are part of its supply chain

Fair Trade Practices

Conducts audits of its suppliers to ensure compliance with international labour standards
Suppliers pay fairly: ensures that its suppliers pay employees and subcontractors the local living wage
Ensures no child or forced labour: has policies in place preventing any child and/or forced labour throughout its entire supply chain

Traceable Supply and Manufacturing Chain

Has policies and systems in place to maintain knowledge of and manage relationships within its supply chains

Inclusivity and Diversity

The Brand creates products that are suitable for diverse skin types
Skincare products are formulated and produced to be suitable for and match a wide and diverse range of skin tones

Product Safety Assurance

Products are free from parabens and other cosmetic preservatives
Products are gluten-free
Transparency: provides the full list of ingredients and substances used in the label of every product
Products and packaging are PVC-free
Uses non-toxic dyes for its products and packaging
Does not use any harsh, toxic or synthetic chemicals and substances in its ingredients, formulations, materials and packaging that negatively impact human health and the environment. Products do not contain:

Artificial colours
Bisphenol A (BPA)
Benzyl Butyl Phthalate (BBP)
Diethanolamine (DEA)
Formaldehyde
GMOs
Hydrogen Peroxide
Microbeads
Nanoparticles

Per- and Polyfluoroalkyl Substances (PFAS)
Siloxanes
Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Ammonium Lauryl Sulfate (ALS)
Sulfates
Synthetic Fragrances
Triclosan

Petrolatum
Petrochemicals
Phenoxyethanol
Phthalates
Volatile Organic Compound (VOC

Charitable

Has formed an official alliance with Branding Heritage, a philanthropic cause supporting social and/or environmental issues
Donates a portion of its profits to Branding Heritage