What motivated you to launch your own sustainable, clean beauty brand?
I felt like women over forty were being left out of the beauty conversation unless it was about anti-ageing or reversing the signs of ageing. I had been using my own formulations for years before I launched the brand because inclusive, clean beauty that was suitable for my sensitive skin was not available. I launched the brand for bold women who want to show off their skin with confidence, and who embrace ageing in a positive way.
From a sustainability perspective, I wanted to build both environmental and human sustainability into the business model right from the start. I donate 5% from all sales to Lendwithcare through whom I provide micro-loans to female small business owners in low income countries to grow their business, and support their family and community with dignity.