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The Brand Bio

Founder:

Andrea Bury

Established:

2011

Headquarters:

Berlin, Germany

Countries of Manufacture:

Morocco, Ecuador, Ethiopia, Romania, Chile, Tanzania

Founder Andrea Bury moved to Marrakesh to renovate an old Riad and while there, working with local craftsmen, was captivated by the immense handicraft heritage of the Moroccan people. She also then realized how threatened by the fast consumerism this heritage was.

Andrea realized that new strategies to preserve the traditional bags were needed and to do so, bringing together the charming appeal of traditional handicraft and a modern design spirit was essential. Andrea created Abury based on three pillars - innovative design, handmade exclusivity, and social impact.

In 2015, to leverage the impact and create more international awareness, the ABURY Design Experience was born - the first global contest in search for emerging designers to create an accessory capsule collection using traditional crafts knowledge from different cultures.

Abury believes that style, quality, and morals are not mutually exclusive. In fact, it is the combination of the three that is truly magical. It is the story behind every piece that pulls on your heartstrings and makes you feel all warm and fuzzy inside. Every seam, every fold has its own voice, its own passion, its own soul. Abury wants to share these wonderful things with you for them to inspire you, to mold you, to change you - to be bold, be brave, and to love the world we live in.

Ethics and Aesthetics

Highlights from Abury's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices

Has sustainability progress targets and policies in place to achieve these
Uses water respectfully and aims to reduce its water consumption
Up to 50% of energy used by the brand comes from renewable sources
Energy efficiency: takes steps to reduce energy usage, increase energy efficiency and educates its staff on best practices

Sustainable Product Design

Considers social and environmental factors during the design process and product development stages
Designs its products to last and withstand many wears over the years

Animal-friendly, Cruelty-free

No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
Angora-free: does not use angora in its supply chain
Does not use feathers or down

Sustainable Marketing and Packaging Materials

Uses environmentally-friendly marketing and packaging materials made from recycled, recyclable, FSC and/or PEFC certified materials

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes

More than fifty percent (50%) of its sourcing is done with local, independent suppliers
Outsources its manufacturing in Morocco, Ethiopia, Ecuador, Romania, Chile, Tanzania
Provides employment opportunities for marginalized communities through its production
Manufactures its collections and products in limited quantities, avoiding mass production

Waste Management and Recycling

Has taken steps to reduce its manufacturing waste and has targets in place to achieve this

Fur-free

Does not, and has never, used any and all types of animal fur in its collections or any products

Personal and Social Commitments

Good Corporate Governance

Fair pay: All employees and subcontractors are paid the local minimum and/or living wage
Committed to and has policies/standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)
Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
Ensures safe working conditions for all employees
Employees are incentivized to achieve environmental and social progress
Provides training to artisans that are part of its supply chain

Traceable Supply and Manufacturing Chain

Publicly discloses its supply chain / supplier list

Fair Trade Practices

Suppliers pay fairly: ensures that its suppliers pay employees ad subcontractors the local minimum and/or living wage
No child or forced labour: supplier/s have policies in place preventing any child and/or forced labour

Product Safety Assurance

Products do not use finishes, paints, and/or adhesives containing Volatile Organic Compound (VOC) content
Products are PVC-free
Uses non-toxic dyes for its fabrics and other materials

Handcrafted, Artisanal

Products are handcrafted by Brand’s partner artisans or manufacturers
The Brand’s handcrafted products provide livelihood for small communities in Morocco, Ethiopia, Ecuador, Romania, Chile, Tanzania
Supports the preservation of cultural skills and techniques through handcrafted production

Charitable, Philanthropic

Has established the Abury Foundation and reinvests 50% of its profits in further education and other social projects
Has formed an official alliance with a philanthropic cause supporting social and/or environmental issues.
Has partnered with national and/or international government agencies towards joint environmental and/or social initiatives

Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Abury

The State of the Art

Take a peek into the world of Abury