Our Cost per Wear™ feature is a conservative estimate and recommendation. It's not founded on formal scientific research or serious anthropological study.

We've based the ideal minimum number of wears on reasonable considerations of factors including product category, quality, wardrobe seasons, customer lifestyles, and fashion trends, among others. The Cost per Wear™ is the item's current selling price divided by the ideal minimum number of times we suggest you wear or use the item, to make it truly worth your purchase.

We've include this feature in the hopes that it will encourage you to only purchase the things you really love and can see yourself wearing and using multiple times, for seasons and years to come.