Founded by rocket scientist turned entrepreneur Olesya Nazarova, Appareal uses innovative and high performance fabrics to eliminate the need for regular ironing and dry cleaning, helping to avoid the harmful environmental impact associated with the process. From her own experience rushing to get dressed every day while juggling her personal and professional responsibilities, Olesya's mission is for no woman to ever feel under-dressed because she didn't have time to iron her outfit. She launched Appareal to give women a little bit more time every day to live and enjoy her life, while looking effortlessly stylish.