Founder, Oramai London

What is your personal advocacy?

I believe that when you buy something expensive, you expect it to be made in the most environmentally conscious way possible. That kind of transparency is the future. The fashion industry can drive the movement - we can create trends.

What was the turning point that first got you interested in it?

Who made my clothes! Thanks to Orsola de Castro and Fashion Revolution's #whomademyclothes campaign, I got introduced to Livia Firth. By watching the True Cost film that Livia produced, I got my eyes open to the way a garment is made, from the crops that are planted to the end consumer. The voyage was stunning, and so much longer and dirtier than I had ever imagined.

What is your personal advocacy?

I believe that when you buy something expensive, you expect it to be made in the most environmentally conscious way possible. That kind of transparency is the future. The fashion industry can drive the movement - we can create trends.

What was the turning point that first got you interested in it?

Who made my clothes! Thanks to Orsola de Castro and Fashion Revolution's #whomademyclothes campaign, I got introduced to Livia Firth. By watching the True Cost film that Livia produced, I got my eyes open to the way a garment is made, from the crops that are planted to the end consumer. The voyage was stunning, and so much longer and dirtier than I had ever imagined.

How do you live it out daily?

By ensuring my products are made locally with organic materials and sold for the real price.

Words to live by:

If you want to go fast, go alone. If you want to go far, go together.

What's your personal definition of sustainability?

For me, in terms of sustainable fashion, it's to question the details of the garment:

7. Do I really need it?

What are your tips for individuals who want to start adopting a more sustainable/conscious lifestyle?

Just questions your every day life choices. Like, do I need to buy lunch in a box today? Look at the waste. What happens if I bring a reusable box from home instead? How am I recycling at home? How did I get from A to B today? Can I bicycle? Do I need to buy these tomatoes in this plastic wrapping? How about the ones without the wrapping and what if I buy organic instead? If you start questioning these small things, the bigger picture comes together and if everyone buys organic, then we'd have no pesticides in the market.