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Isabella Broden

Founder, Oramai London

What is your personal advocacy?

I believe that when you buy something expensive, you expect it to be made in the most environmentally conscious way possible. That kind of transparency is the future. The fashion industry can drive the movement - we can create trends.

What was the turning point that first got you interested in it?

Who made my clothes! Thanks to Orsola de Castro and Fashion Revolution's #whomademyclothes campaign, I got introduced to Livia Firth. By watching the True Cost film that Livia produced, I got my eyes open to the way a garment is made, from the crops that are planted to the end consumer. The voyage was stunning, and so much longer and dirtier than I had ever imagined.

How do you live it out daily?

By ensuring my products are made locally with organic materials and sold for the real price.

Words to live by:

If you want to go fast, go alone. If you want to go far, go together.

What's your personal definition of sustainability?

For me, in terms of sustainable fashion, it's to question the details of the garment:

1. What material is it?
2. Where does it come from and how was it farmed?
3. Where is it spun and how is it put together?
4. Who made the garment?
5. How many are there of the same pieces?
6. How can I style it with my current wardrobe to make it an everlasting piece in my wardrobe?

7. Do I really need it?

What are your tips for individuals who want to start adopting a more sustainable/conscious lifestyle?

Just questions your every day life choices. Like, do I need to buy lunch in a box today? Look at the waste. What happens if I bring a reusable box from home instead? How am I recycling at home? How did I get from A to B today? Can I bicycle? Do I need to buy these tomatoes in this plastic wrapping? How about the ones without the wrapping and what if I buy organic instead? If you start questioning these small things, the bigger picture comes together and if everyone buys organic, then we'd have no pesticides in the market.

Isabella Broden

Founder, Oramai London

What is your personal advocacy?

I believe that when you buy something expensive, you expect it to be made in the most environmentally conscious way possible. That kind of transparency is the future. The fashion industry can drive the movement - we can create trends.

What was the turning point that first got you interested in it?

Who made my clothes! Thanks to Orsola de Castro and Fashion Revolution's #whomademyclothes campaign, I got introduced to Livia Firth. By watching the True Cost film that Livia produced, I got my eyes open to the way a garment is made, from the crops that are planted to the end consumer. The voyage was stunning, and so much longer and dirtier than I had ever imagined.

How do you live it out daily?

By ensuring my products are made locally with organic materials and sold for the real price.

Words to live by:

If you want to go fast, go alone. If you want to go far, go together.

What's your personal definition of sustainability?

For me, in terms of sustainable fashion, it's to question the details of the garment:

1. What material is it?
2. Where does it come from and how was it farmed?
3. Where is it spun and how is it put together?
4. Who made the garment?
5. How many are there of the same pieces?
6. How can I style it with my current wardrobe to make it an everlasting piece in my wardrobe?

7. Do I really need it?

What are your tips for individuals who want to start adopting a more sustainable/conscious lifestyle?

Just questions your every day life choices. Like, do I need to buy lunch in a box today? Look at the waste. What happens if I bring a reusable box from home instead? How am I recycling at home? How did I get from A to B today? Can I bicycle? Do I need to buy these tomatoes in this plastic wrapping? How about the ones without the wrapping and what if I buy organic instead? If you start questioning these small things, the bigger picture comes together and if everyone buys organic, then we'd have no pesticides in the market.

Isabella Broden
Founder, Oramai London

What is your personal advocacy?

I believe that when you buy something expensive, you expect it to be made in the most environmentally conscious way possible. That kind of transparency is the future. The fashion industry can drive the movement - we can create trends.

What was the turning point that first got you interested in it?

Who made my clothes! Thanks to Orsola de Castro and Fashion Revolution's #whomademyclothes campaign, I got introduced to Livia Firth. By watching the True Cost film that Livia produced, I got my eyes open to the way a garment is made, from the crops that are planted to the end consumer. The voyage was stunning, and so much longer and dirtier than I had ever imagined.

How do you live it out daily?

By ensuring my products are made locally with organic materials and sold for the real price.

Words to live by:

If you want to go fast, go alone. If you want to go far, go together.

What's your personal definition of sustainability?

For me, in terms of sustainable fashion, it's to question the details of the garment:

1. What material is it?
2. Where does it come from and how was it farmed?
3. Where is it spun and how is it put together?
4. Who made the garment?
5. How many are there of the same pieces?
6. How can I style it with my current wardrobe to make it an everlasting piece in my wardrobe?

7. Do I really need it?

What are your tips for individuals who want to start adopting a more sustainable/conscious lifestyle?

Just questions your every day life choices. Like, do I need to buy lunch in a box today? Look at the waste. What happens if I bring a reusable box from home instead? How am I recycling at home? How did I get from A to B today? Can I bicycle? Do I need to buy these tomatoes in this plastic wrapping? How about the ones without the wrapping and what if I buy organic instead? If you start questioning these small things, the bigger picture comes together and if everyone buys organic, then we'd have no pesticides in the market.


Isabella's Sustainable Favourites

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Isabella's Sustainable Favourites

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Isabella's Sustainable Favourites

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Hear more from Relevé Voices

Founder & CEO, Relevé Fashion
Founder, Conscious Fashion Campaign
Global Humanitarian
Founder, Redress and The R Collective
Founder & CEO, McPherson Strategies
Co-Founder, Fashinnovation

Hear more from Relevé Voices

Founder & CEO, Relevé Fashion
Founder, Conscious Fashion Campaign
Global Humanitarian
Founder, Redress and The R Collective
Founder & CEO, McPherson Strategies
Co-Founder, Fashinnovation

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