As every entrepreneur knows, it's incredibly challenging building a brand from scratch, especially a sustainable one. Regardless of all the difficulties, Pama London founder Pauline Hansen knows that it's good to just do it, to have your own vision and believe in it. While her yoga lifestyle is what inspired her and led to the challenge of creating Pama London, it's also what has helped her overcome all the hurdles and hardships along the way. A warrior pose on the mat and a true warrior off it. When she's not busy creating collections and managing her growing brand, she unplugs with yoga and walks on the beach, preferably in Tulum.