Get to know female founder Raakhee Tailor as she takes us behind the seams of her sustainable brand, Wild Saint London and shares her inspiration, sustainable values, and a little bit about herself.
What got you started in fashion?
Being born and raised in London, I was never far from fashion. I was always drawn to beautiful fabrics, to feel them, the way they are against the skin. I then studied at the London College of Fashion to explore this obsession a bit further and instead of satisfying my curiosity, it ignited something in me to pursue this road.
At the same time, I had gorgeous designer pieces in my wardrobe but became very uncomfortable with the behaviour of these brands and businesses. From setting fire to millions of pounds worth of excess stock to preserve their brand image, to chopping down thousand-year old trees to hold a catwalk or preventing workers in their garment factories from forming trade unions to fight for fair wages and safe working conditions. Suddenly these designer items didn’t feel amazing to wear. They were tainted. I decided a sustainable luxury alternative was needed, one with sustainability and doing the right thing built into its DNA; without compromising on the beautiful fabrics and craftsmanship that I so love. From this, the Wild Saint London brand emerged. It's luxury with a clean conscience.
I know many of these brands now have changed these behaviour and have a sustainable policy in place, but sustainability is not woven into their DNA and business practices in the way it is for a brand designed to be sustainable at heart.
In one word, how would you describe your brand?
In one word… oh that’s easy. EXQUISITE.