ORAMAI LONDON

Luxury clothing made from the finest natural materials

ORAMAI

Luxury clothing made from the finest natural materials

Discover Oramai London Here

The Brand Bio

Founder:

Isabella Broden

Established:

2017

Headquarters:

London, UK

Countries of Manufacture:

UK, Belgium and Portugal

Isabella Broden started Oramai London as a personal voyage against the misuse of resources in the fashion industry. After a decade working for L'Officiel, Vogue, and Harper's Bazaar, just to name a few, Isabella discovered that the fashion industry is one of the largest polluters in the world.

Looking for sustainable materials, Isabella discovered that linen requires very little water, almost no pesticides and is completely free of allergens. She had the fortune of meeting organic farmers in Belgium, the heritage of linen, who changed the way they were harvesting flax. This gave Isabella the ultimate inspiration to create her first collection.

Oramai, which is the Italian word for "by now", defines Isabella's belief that she fashion industry should by now employ the highest quality and craftsmanship to produce in the most environmentally conscious and sustainable way.

Isabella's commitment is to make elegant and relaxed collections without compromising her ethics and values, taking into consideration where materials come from and who is making them. It's luxury with a conscience or in other words, sustainable luxury.

Ethics and Aesthetics

Highlights from Oramai London's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices

Has sustainability progress targets and policies in place to achieve these

Protects the local environment and its biodiversity in the areas of operation

Uses water respectfully and aims to reduce its water consumption

Uses water systems designed to minimise water consumption and educates its staff on best practices for water conservation

Uses renewable energy

Energy efficiency: takes steps to reduce energy usage, increase energy efficiency and educates its staff on best practices

Offices, stores, factories etc. are designed and built for environmental conservation and efficiency

Ethical Sourcing of Raw Materials

Raw materials originating from nature are sourced from sustainably managed ecosystems

Ensures responsible and ethical sourcing policies are implemented within its supply chain

Uses natural and/or biodegradable fabrics in its collections and products

Uses organic materials in its production

Sources materials that are Global Organic Textile Standard (GOTS) certified

Uses recycled materials

Sustainable Marketing and Packaging Materials

Uses environmentally-friendly marketing and packaging materials made from recycled, recyclable, FSC and/or PEFC certified materials

Packaging materials are designed to be reused, recycled and/or upcycled

Uses biodegradable and/or compostable packaging and/or marketing materials

Does not include any single-use plastic in its packaging

Sustainable Product Design

Considers social and environmental factors during the design process and product development stages

Is committed to removing microplastic materials from all its products

Designs its products to last and withstand many wears over the years

Designs its products to be recycled or reused

Implements product lifecycle management and holistic design solutions

Animal-friendly, Cruelty-free

Ensures that animal-based materials are from cruelty-free suppliers that track animal welfare

No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)

Angora-free: does not use angora in its supply chain

Ethical sourcing of feathers: does not use feathers or down obtained from the live plucking of birds

Uses animal-derived materials that are by-products of existing farming practices: Mother of pearl buttons are sustainably sourced by-products

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes

Factory is in London and Europe, local to the Brand's country of origin / business operations, reducing its carbon footprint

Outsources its manufacturing in London and Portugal

Works with recognised CO2 neutral factories

Manufactures its collections and products in limited quantities, avoiding mass production

Production facilities have systems in place to reduce water and energy consumption

Practices eco-friendly screen printing and dyeing in the development of its fabrics

Practices digital textile printing to minimise wastage

Has systems in place to reduce its greenhouse gas emissions

Responsive to the CDP Initiative (formerly the Carbon Disclosure Project)

Ensures it monitors its own toxic chemical use during production

Ensures its suppliers monitor the use of toxic chemicals in production

Waste Management and Recycling

Has taken steps to reduce its manufacturing waste and has targets in place to achieve this

Optimises its design and production (e.g. pattern cutting etc.) to minimise fabric and material waste

Recycles up to 50% of its waste

Fur-free

Does not, and has never, used any and all types of animal fur in its collections or any products

Design and Material Innovation

Involved in the development of innovative, sustainable fabrics: organic linen

Personal and Social Commitments

Good Corporate Governance

Fair pay: All employees and subcontractors are paid the local minimum and/or living wage

Committed to and has policies/standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)

Equal employment: ensures its hiring and employment practices do not, in any way, discriminate

Gender equality: implements a gender equal pay policy

Has policies in place to support and promote diversity and inclusion

Employees are incentivized to achieve environmental and social progress

Provides training to artisans that are part of its supply chain

Traceable Supply and Manufacturing Chain

Has policies and systems in place to maintain knowledge of and manage relationships within its supply chains

Utilises its own vertically integrated facilities for the production of its collections and products

Publicly discloses its supply chain / supplier list

Fair Trade Practices

Conducts audits of its suppliers to ensure compliance with international labour standards

Has a policy in place that requires knowledge of its suppliers' social and environmental practices

Suppliers pay fairly: ensures that its suppliers pay employees and subcontractors the local minimum and/or living wage

Ensures no child or forced labour: has policies in place preventing any child and/or forced labour throughout its entire supply chain

Product Safety Assurance

Products do not use finishes, paints, and/or adhesives containing Volatile Organic Compound (VOC) content

Uses materials that are Standard 100 by Oeko-Tex® certified

Products are PVC-free

Uses non-toxic dyes for its fabrics and other materials

Handcrafted, Artisanal

Products are handcrafted in the Brand's own studio and factory

Products are handcrafted by the Brand's partner artisans and manufacturers

The Brand's handcrafted products provide livelihood for small communities around the world. Isabella collaborates with a charity for each collection she produces

Supports the preservation of cultural traditions, skills and techniques through handcrafted production

Charitable, Philanthropic

Has formed an official alliance with a philanthropic cause supporting social and/or environmental issues. Isabella supports a different alliance with every collection. Her last collection supported Hahku Amazon, protecting the Amazon.

Has partnered with national and/or international government agencies towards joint environmental and/or social initiatives: I love linen campaign that promotes European linen

Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Oramai London

The State of the Art

Take a peek into the world of Oramai London