MICHI

Boudoir lingerie meets high performance sport

MICHI

Boudoir lingerie meets high performance sport

The Brand Bio

Founder:
Michelle Watson
Established:
2010
Headquarters:
Toronto, Canada
Country of Manufacture:
Canada

Michelle Watson created Michi in 2010 with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroes, '90's European designers and nature, have become Michi signatures.

Michi believes in empowering women, knowing that women have unique strengths and superpowers worth celebrating. This is why they design collections that enhance performance and ignite self-expression. The Michi women does it all - and Michi provides the armour, so she can make it happen.

Design, performance and versatility are at the core of everything that Michi does and their Canadian-made styles are constructed to last.

Michi Core Values:

Design: The brand's boundary breaking active lifestyle clothing combines high performance with high fashion. Their design team fuses minimalism with impactful detailing to create styles that reflect the female form and instil women with the confidence to rise to any challenge.

Performance: Michi is designed by active women who know the importance of breathability, eight-way stretchability and quick dry fabric. Their styles are tested by real women who are as diverse as their workouts. They are known for their three-inch waistband - designed to hold everything in because the Michi woman doesn't hold anything back.

Versatility: Michi is meant for movement and enables spontaneity. Their designs pair well with everything from sneakers to statement jackets. Whether it's morning meditation or a post-workout drink, styles can be mixed, matched and layered, so that the Michi woman is always dressed for the occasion.

Quality: Michi is committed to quality. They are based in Toronto because they believe in the excellence and integrity of their Canadian manufacturers. Their factory takes pride in their craft and executes all designs with attention to detail and precision. They are advocates of mindful consumption, so every garment is constructed to last.

Conscious Production: Michi believes in conscious production and 95% of their leggings and bras are created with sustainable, Bluesign approved textiles. Since 2011, they have produced Michi in a female owned factory, just outside of Toronto, where employees are compensated with a living wage and given the option of flexible hours in order to support working women.

Ethics and Aesthetics
Highlights from Michi's environmental, social, and personal commitments

Environmental Commitments

Animal-friendly, Cruelty-free
Vegetarian company that does not use leather, skins, fur or feathers in any of its collections or products
No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
Angora-free: does not use angora in its supply chain

Ethical sourcing of feathers: does not use feathers or down obtained from the live plucking of birds

Ethical Sourcing of Raw Materials

Sources materials from accredited programs: Meets standards set by established organizations in the sourcing and use of sustainable materials in production. Michi products are constructed with sustainable Bluesign® and OEKO-TEX® certified materials

Sustainable Product Design
Designs its products to last and withstand many wears over the years
 

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes
Michi's factory is in Canada, local to its country of origin / business operations, reducing its carbon footprint
Sources 1-25% of its raw materials and labour locally, with independent suppliers
Manufactures its collections and products in limited quantities, avoiding mass production
Waste Management and Recycling
Optimizes its design and production (e.g. pattern cutting etc.) to minimize fabric and material waste

Fur-free

Does not, and has never, used any and all types of animal fur in its collections or any products

Design and Material Innovation

Michi uses 8-way stretch fast drying fabrics that withstand wear and tear, and engineered as smart clothing for performance enhancement

Personal and Social Commitments

Good Corporate Governance
Fair pay: All employees and subcontractors are paid the local minimum and/or living wage
Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
Ensures safe working conditions for all employees
Product Safety Assurance
Uses non-toxic dyes for its fabrics and other materials
 
 

Charitable, Philanthropic

Has donated a portion of its profits to the Lung Cancer Canada
The State of the Art
Take a peek into the world of Michi

The Brand Bio

Founders:
Michelle Watson
Established:
2010
Headquarters:
Toronto, Canada
Country of Manufacture:
Canada

Michelle Watson created Michi in 2010 with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroes, '90's European designers and nature, have become Michi signatures.

Michi believes in empowering women, knowing that women have unique strengths and superpowers worth celebrating. This is why they design collections that enhance performance and ignite self-expression. The Michi women does it all - and Michi provides the armour, so she can make it happen.

Design, performance and versatility are at the core of everything that Michi does and their Canadian-made styles are constructed to last

Ethics and Aesthetics
Highlights from Michi's environmental, social, and personal commitments

Environmental Commitments

Animal-friendly, Cruelty-free
Vegetarian company that does not use leather, skins, fur or feathers in any of its collections or products
No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
Angora-free: does not use angora in its supply chain

Ethical sourcing of feathers: does not use feathers or down obtained from the live plucking of birds

Ethical Sourcing of Raw Materials

Sources materials from accredited programs: Meets standards set by established organizations in the sourcing and use of sustainable materials in production. Michi products are constructed with sustainable Bluesign® and OEKO-TEX® certified materials

Sustainable Product Design
Designs its products to last and withstand many wears over the years

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes
Michi's factory is in Canada, local to its country of origin / business operations, reducing its carbon footprint
Sources 1-25% of its raw materials and labour locally, with independent suppliers

Manufactures its collections and products in limited quantities, avoiding mass production

Waste Management and Recycling
Optimizes its design and production (e.g. pattern cutting etc.) to minimize fabric and material waste

Fur-free

Does not, and has never, used any and all types of animal fur in its collections or any products

Design and Material Innovation

Michi uses 8-way stretch fast drying fabrics that withstand wear and tear, and engineered as smart clothing for performance enhancement

Personal and Social Commitments

Good Corporate Governance
Fair pay: All employees and subcontractors are paid the local minimum and/or living wage
Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
Ensures safe working conditions for all employees
Product Safety Assurance
Uses non-toxic dyes for its fabrics and other materials

Charitable, Philanthropic

Has donated a portion of its profits to the Lung Cancer Canada
The State of the Art
Take a peek into the world of Michi

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.


Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

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