BY SARAH LONDON

Skincare To Empower Mindful Living™

BY SARAH LONDON

Skincare To Empower Mindful Living™

The Brand Bio

Founder:
Sarah Murell
Established:
2017
Headquarters:
London, UK
Country of Manufacture:
UK

Confused and disappointed by skincare products in the market, Sarah created her own plant-based blends. Her passion to help you make more mindful choices began with her sister Lauren's recovery from leukaemia in 2012. While searching for gentle and effective products to soothe and nourish Lauren's dry, sensitive skin, Sarah found a problem. It was almost impossible to tell what was in the products. Even many natural and organic ranges had long, cryptic ingredient lists and often confusing and misleading labelling.

Sarah took matters into her own hands. With her childhood passion for skincare and her knowledge of working in the industry, she formulated and handcrafted her own blends using carefully-curated, organic, plant-based ingredients. Her skincare was not only loved by Lauren but was highly sought after by friends and family too - and the seeds of By Sarah London were born.

As Sarah refined her plant-based blends over the years, Lauren made a full recovery from leukaemia and the sisters joined forces to launch By Sarah London. From a place of authenticity and sincerity, the sisters are striving to empower mindful living, starting with their natural and organic, plant-powered products.

The sisters are on a mission to bring clarity, authenticity and simplicity to skincare and to empower you to live a more conscious life. By Sarah London is the only UK skincare collection with the full list of ingredients on the front label across their entire collection. By detailing the full ingredient list, you know exactly what you're putting on your skin and how it cares for your well-being. Full, upfront transparency for their multi-award winning skincare collection.

Each and every By Sarah blend is consciously crafted in Sarah's studio using the very finest, cold-pressed, plant-based ingredients that are certified organic by the Soil Association. Their products will never contain anything synthetic or artificial, and they never test on animals. Just beautiful, organic, plant-based ingredients chosen by Sarah, and made for you. Join the new standard in mindful living.

Ethics and Aesthetics
Highlights from By Sarah London's environmental, social, and personal commitments

Environmental Commitments

Ethical Sourcing of Raw Materials
Uses organic and natural materials/ingredients in its production

By Sarah London's cold-pressed, plant-based ingredients are 100% organic and certified by The Soil Association. Vitamin E cannot be obtained via organic farming methods, but is 100% natural, GM-free and derives from the soy bean.

Sustainable Marketing and Packaging Materials
Uses environmentally-friendly packaging made of recycled, recyclable, FSC and/or PEFC certified materials
Packaging materials are designed to be reused, recycled and/or upcycled
Does not include any single-use plastic in its packaging
By Sarah London only uses amber glass bottles and jars for their skincare collection. To protect the integrity and nutrient content of the organic, plant-based oils, they use amber bottles which help to keep out the deteriorating effects of sunlight. The glass is also fully reusable. You can upcycle the bottles as a single stem vase or use the jars as a home for kitchen essentials or jewellery. And when recycled, the glass breaks down and returns to its original state, mainly silica sand.
The brand does not use external cartons for any of their products to reduce excess packaging. Their gift boxes are made from 77% recycled content and the paper covering is from sustainable forests. The note cards included with every order are made from recycled 100% cotton t-shirts and the tissue paper used to wrap the products is acid free and fully recyclable.

Animal-friendly, Cruelty-free

By Sarah London's full collection is Certified Cruelty-free

Vegan

Products are Certified Vegan for not containing or using any animal ingredients or by-products. By Sarah London's vegan products are registered with The Vegan Society.

Personal and Social Commitments

Product Safety Assurance
Transparency: provides the full list of ingredients and substances used in the label of every product
Products and packaging are PVC-free
Products are free from parabens and other cosmetic preservatives
Products are gluten-free
Does not use any harsh, toxic or synthetic chemicals and substances in its ingredients, formulations, materials and packaging that negatively impact human health and the environment. By Sarah London products and packaging do not contain:
  • Artificial colours
  • Bisphenol A (BPA)
  • Benzyl Butyl Phthalate (BBP)
  • Diethanolamine (DEA)
  • Formaldehyde
  • GMOs
  • Hydrogen Peroxide
  • Microbeads
  • Nanoparticles
  • Per- and Polyfluoroalkyl Substances (PFAS)
  • Siloxanes
  • Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Ammonium Lauryl Sulfate (ALS)
  • Sulfates
  • Synthetic Fragrances
  • Triclosan
  • PEGs
  • Petrolatum
  • Petrochemicals
  • Phenoxyethanol
  • Phthalates
  • Volatile Organic Compound (VOC)


Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by By Sarah London

The State of the Art
Take a peek into the world of By Sarah London

The Brand Bio

Founder:
Sarah Murell
Established:
2017
Headquarters:
London, UK
Country of Manufacture:
UK

Confused and disappointed by skincare products in the market, Sarah created her own plant-based blends. Her passion to help you make more mindful choices began with her sister Lauren's recovery from leukaemia in 2012. While searching for gentle and effective products to soothe and nourish Lauren's dry, sensitive skin, Sarah found a problem. It was almost impossible to tell what was in the products. Even many natural and organic ranges had long, cryptic ingredient lists and often confusing and misleading labelling.

Sarah took matters into her own hands. With her childhood passion for skincare and her knowledge of working in the industry, she formulated and handcrafted her own blends using carefully-curated, organic, plant-based ingredients. Her skincare was not only loved by Lauren but was highly sought after by friends and family too - and the seeds of By Sarah London were born.

As Sarah refined her plant-based blends over the years, Lauren made a full recovery from leukaemia and the sisters joined forces to launch By Sarah London. From a place of authenticity and sincerity, the sisters are striving to empower mindful living, starting with their natural and organic, plant-powered products.

The sisters are on a mission to bring clarity, authenticity and simplicity to skincare and to empower you to live a more conscious life. By Sarah London is the only UK skincare collection with the full list of ingredients on the front label across their entire collection. By detailing the full ingredient list, you know exactly what you're putting on your skin and how it cares for your well-being. Full, upfront transparency for their multi-award winning skincare collection.

Each and every By Sarah blend is consciously crafted in Sarah's studio using the very finest, cold-pressed, plant-based ingredients that are certified organic by the Soil Association. Their products will never contain anything synthetic or artificial, and they never test on animals. Just beautiful, organic, plant-based ingredients chosen by Sarah, and made for you. Join the new standard in mindful living.

Ethics and Aesthetics
Highlights from By Sarah London's environmental, social, and personal commitments

Environmental Commitments

Ethical Sourcing of Raw Materials
Uses organic and natural materials/ingredients in its production

By Sarah London's cold-pressed, plant-based ingredients are 100% organic and certified by The Soil Association. Vitamin E cannot be obtained via organic farming methods, but is 100% natural, GM-free and derives from the soy bean.

Sustainable Marketing and Packaging Materials
Uses environmentally-friendly packaging made of recycled, recyclable, FSC and/or PEFC certified materials
Packaging materials are designed to be reused, recycled and/or upcycled
Does not include any single-use plastic in its packaging
By Sarah London only uses amber glass bottles and jars for their skincare collection. To protect the integrity and nutrient content of the organic, plant-based oils, they use amber bottles which help to keep out the deteriorating effects of sunlight. The glass is also fully reusable. You can upcycle the bottles as a single stem vase or use the jars as a home for kitchen essentials or jewellery. And when recycled, the glass breaks down and returns to its original state, mainly silica sand.
The brand does not use external cartons for any of their products to reduce excess packaging. Their gift boxes are made from 77% recycled content and the paper covering is from sustainable forests. The note cards included with every order are made from recycled 100% cotton t-shirts and the tissue paper used to wrap the products is acid free and fully recyclable.

Animal-friendly, Cruelty-free

By Sarah London's full collection is Certified Cruelty-free

Vegan

Products are Certified Vegan for not containing or using any animal ingredients or by-products. By Sarah London's vegan products are registered with The Vegan Society.

Personal and Social Commitments

Product Safety Assurance
Transparency: provides the full list of ingredients and substances used in the label of every product
Products and packaging are PVC-free
Products are free from parabens and other cosmetic preservatives
Products are gluten-free
Does not use any harsh, toxic or synthetic chemicals and substances in its ingredients, formulations, materials and packaging that negatively impact human health and the environment. By Sarah London products and packaging do not contain:
  • Artificial colours
  • Bisphenol A (BPA)
  • Benzyl Butyl Phthalate (BBP)
  • Diethanolamine (DEA)
  • Formaldehyde
  • GMOs
  • Hydrogen Peroxide
  • Microbeads
  • Nanoparticles
  • Per- and Polyfluoroalkyl Substances (PFAS)
  • Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Ammonium Lauryl Sulfate (ALS)
  • Siloxanes
  • Sulfates
  • Synthetic Fragrances
  • Triclosan
  • PEGs
  • Petrolatum
  • Petrochemicals
  • Phenoxyethanol
  • Phthalates
  • Volatile Organic Compound (VOC)
  • Artificial colours
  • Bisphenol A (BPA)
  • Benzyl Butyl Phthalate (BBP)
  • Diethanolamine (DEA)
  • Formaldehyde
  • GMOs
  • Hydrogen Peroxide
  • Microbeads
  • Nanoparticles
  • Per- and Polyfluoroalkyl Substances (PFAS)
  • Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Ammonium Lauryl Sulfate (ALS)
  • Siloxanes
  • Sulfates
  • Synthetic Fragrances
  • Triclosan
  • PEGs
  • Petrolatum
  • Petrochemicals
  • Phenoxyethanol
  • Phthalates
  • Volatile Organic Compound (VOC)


Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by By Sarah London

Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by By Sarah London

The State of the Art
Take a peek into the world of By Sarah London

Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.


Shop Confidently

Look good and do good. A portion of your next purchase will be contributed to your chosen cause.

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