The Brand Bio

Founder Andrea Bury moved to Marrakesh to renovate an old Riad and while there, working with local craftsmen, was captivated by the immense handicraft heritage of the Moroccan people. She also then realized how threatened by the fast consumerism this heritage was.

Andrea realized that new strategies to preserve the traditional bags were needed and to do so, bringing together the charming appeal of traditional handicraft and a modern design spirit was essential. Andrea created Abury based on three pillars - innovative design, handmade exclusivity, and social impact.

In 2015, to leverage the impact and create more international awareness, the ABURY Design Experience was born - the first global contest in search for emerging designers to create an accessory capsule collection using traditional crafts knowledge from different cultures.

Abury believes that style, quality, and morals are not mutually exclusive. In fact, it is the combination of the three that is truly magical. It is the story behind every piece that pulls on your heartstrings and makes you feel all warm and fuzzy inside. Every seam, every fold has its own voice, its own passion, its own soul. Abury wants to share these wonderful things with you for them to inspire you, to mold you, to change you - to be bold, be brave, and to love the world we live in. 

The Brand Bio

Founder Andrea Bury moved to Marrakesh to renovate an old Riad and while there, working with local craftsmen, was captivated by the immense handicraft heritage of the Moroccan people. She also then realized how threatened by the fast consumerism this heritage was.

Andrea realized that new strategies to preserve the traditional bags were needed and to do so, bringing together the charming appeal of traditional handicraft and a modern design spirit was essential. Andrea created Abury based on three pillars - innovative design, handmade exclusivity, and social impact.

In 2015, to leverage the impact and create more international awareness, the ABURY Design Experience was born - the first global contest in search for emerging designers to create an accessory capsule collection using traditional crafts knowledge from different cultures.

Abury believes that style, quality, and morals are not mutually exclusive. In fact, it is the combination of the three that is truly magical. It is the story behind every piece that pulls on your heartstrings and makes you feel all warm and fuzzy inside. Every seam, every fold has its own voice, its own passion, its own soul. Abury wants to share these wonderful things with you for them to inspire you, to mold you, to change you - to be bold, be brave, and to love the world we live in.