Appareal’s mission is for no woman to ever feel under-dressed because she didn't have time to iron her outfit. Founded by rocket scientist turned entrepreneur Olesya Nazarova, the brand’s mission comes from her own personal experience rushing to get dressed every day while juggling her personal and professional responsibilities.
Olesya applied her scientific skills, travelling around the world for two years on a quest to find sustainable and technologically advanced fabrics. Today, Appareal uses innovative and high performance fabrics to eliminate the need for regular ironing and dry cleaning, helping to avoid the harmful environmental impact associated with the process. Appareal collections are also made using leather alternatives, eco-friendly fur, recycled materials, as well as fabrics from solar powered suppliers. All Appareal products are ethically produced in audited factories in Europe.
Through Appareal, Olesya aims to give women a little bit more time every day to live and enjoy her life, while looking effortlessly stylish.