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The Brand Bio

Founder:

Malou Romero

Established:

2011

Headquarters:

Manila, Philippines

Country of Manufacture:

Philippines

Joanique is an emerging contemporary brand reflective of authentic design, cultural celebration and handcrafted excellence. From interest to love, fascinations to untamed passion, is the fire fuelling the artistry behind every piece in Joanique. Malou's works seamlessly incorporate a fusion of cultural connection in a contemporary design.

As founder and creative driver behind Joanique, Malou oversees the design, material selection and production of every masterpiece she crafts.

It has been Malou's mantra that every creative process defines an experience of understanding that each creation conveys a story. Each masterpiece if a fusion of natural components with visionary advocacy of awareness and sustainability.

Ethics and Aesthetics

Highlights from Joanique's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices

Protects the local environment and its biodiversity in the areas of operation
Uses water respectfully and aims to reduce its water consumption
Energy efficiency: takes steps to reduce energy usage, increase energy efficiency and educates its staff on best practices
Collects scrap materials and/or by-products from its own production for outside recycling and/or repurposing

Ethical Sourcing of Raw Materials

Raw materials originating from nature are sourced from sustainably managed ecosystems
Ensures responsible and ethical sourcing policies are implemented within its supply chain
Uses natural and/or biodegradable fabrics in its collections and products
Uses organic materials in its production
Uses recycled materials (e.g. polyester, cotton, nylon etc.)

Sustainable Marketing and Packaging Materials

Packaging materials are designed to be reused, recycled and/or upcycled
Uses biodegradable and/or compostable packaging and/or marketing materials
Does not include any single-use plastic in its packaging

Sustainable Product Design

Considers social and environmental factors during the design process and product development stages
Is committed to removing microplastic materials from all its products
Designs its products to last and withstand many wears over the years
Implements product lifecycle management and holistic design solutions

Animal-friendly, Cruelty-free

Ensures that animal-based materials (e.g. cashmere, leather etc.) are from cruelty-free suppliers that track animal welfare
No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
Angora-free: does not use angora in its supply chain
Ethical sourcing of feathers: does not use feathers or down obtained from the live plucking of birds

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes

Factory is local to the Brand's country of origin / business operation, reducing its carbon footprint
Sources more than 50% of its raw materials and labour with local, independent suppliers
Provides employment opportunities for marginalised communities through its production
Manufactures its collections and products in limited quantities, avoiding mass production

Waste Management and Recycling

Optimises its design and production (e.g. pattern cutting etc.) to minimise fabric and material waste

Fur-free

Does not, and has never, used any and all types of fur in its collections or any products

Personal and Social Commitments

Good Corporate Governance

Fair pay: All employees and subcontractors are paid the local minimum and/or living wage
Committed to and has policies / standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)
Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
Gender equality: implements a gender equal pay policy
Has policies in place to support and promote diversity and inclusion
Ensures safe working conditions for all employees
Employees are incentivized to achieve environmental and social progress

Fair Trade Practices

Has a policy in place that requires knowledge of its suppliers' social and environmental practices
Ensures no child or forced labour: has policies in place preventing any child and/or forced labour throughout its entire supply chain

Product Safety Assurance

Products are PVC-free
Uses non-toxic dyes for its fabrics and other materials

Traceable Supply and Manufacturing Chain

Has policies and systems in place to maintain knowledge of and manage relationships within its supply chain

Handcrafted, Artisanal

Products are handcrafted by the Brand's partner artisans or manufacturers
The Brand's handcrafted products provide livelihood for small communities in Paete, Laguna, Philippines
Supports the preservation of cultural traditions, skills and techniques through handcrafted production
All clutch bags and minaudières by Joanique are 100% hand-carved and hand-painted by the Brand's partner community, the skilled carvers of Paete, Laguna, Philippines, using quality and ethically sourced materials

Charitable, Philanthropic

Has partnered with the Philippines Department of Trade and Industry towards joint environmental and/or social initiatives
Donates a portion of its profits to a charitable cause: Cribs Foundation, Inc. and Children's Joy Foundation, Inc.
Joanique organises an annual outreach program to help out disadvantaged children and women, partnering with local philanthropic organisations and foundations

Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Joanique

The State of the Art

Take a peek into the world of Joanique