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The Brand Bio

Founder:

Isabella Broden

Established:

2017

Headquarters:

London, UK

Countries of Manufacture:

UK, Belgium and Portugal

Isabella Broden started Oramai London as a personal voyage against the misuse of resources in the fashion industry. After a decade working for L'Officiel, Vogue, and Harper's Bazaar, just to name a few, Isabella discovered that the fashion industry is one of the largest polluters in the world.

Looking for sustainable materials, Isabella discovered that linen requires very little water, almost no pesticides and is completely free of allergens. She had the fortune of meeting organic farmers in Belgium, the heritage of linen, who changed the way they were harvesting flax. This gave Isabella the ultimate inspiration to create her first collection.

Oramai, which is the Italian word for "by now", defines Isabella's belief that she fashion industry should by now employ the highest quality and craftsmanship to produce in the most environmentally conscious and sustainable way.

Isabella's commitment is to make elegant and relaxed collections without compromising her ethics and values, taking into consideration where materials come from and who is making them. It's luxury with a conscience or in other words, sustainable luxury.

Ethics and Aesthetics

Highlights from Oramai London's environmental, social, and personal commitments

Environmental Commitments

Environmental Conservation Efforts and Practices

Has sustainability progress targets and policies in place to achieve these

Protects the local environment and its biodiversity in the areas of operation
Uses water respectfully and aims to reduce its water consumption
Uses water systems designed to minimise water consumption and educates its staff on best practices for water conservation
Uses renewable energy
Energy efficiency: takes steps to reduce energy usage, increase energy efficiency and educates its staff on best practices
Offices, stores, factories etc. are designed and built for environmental conservation and efficiency

Ethical Sourcing of Raw Materials

Raw materials originating from nature are sourced from sustainably managed ecosystems
Ensures responsible and ethical sourcing policies are implemented within its supply chain
Uses natural and/or biodegradable fabrics in its collections and products
Uses organic materials in its production
Sources materials that are Global Organic Textile Standard (GOTS) certified
Uses recycled materials

Sustainable Marketing and Packaging Materials

Uses environmentally-friendly marketing and packaging materials made from recycled, recyclable, FSC and/or PEFC certified materials
Packaging materials are designed to be reused, recycled and/or upcycled
Uses biodegradable and/or compostable packaging and/or marketing materials
Does not include any single-use plastic in its packaging

Sustainable Product Design

Considers social and environmental factors during the design process and product development stages
Is committed to removing microplastic materials from all its products
Designs its products to last and withstand many wears over the years
Designs its products to be recycled or reused
Implements product lifecycle management and holistic design solutions

Animal-friendly, Cruelty-free

Ensures that animal-based materials are from cruelty-free suppliers that track animal welfare
No endangered species: does not use materials or substances from species listed as endangered by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
Angora-free: does not use angora in its supply chain
Ethical sourcing of feathers: does not use feathers or down obtained from the live plucking of birds
Uses animal-derived materials that are by-products of existing farming practices: Mother of pearl buttons are sustainably sourced by-products

Ethical and Sustainable Production / Manufacturing

Manufacturing and Production Processes

Factory is in London and Europe, local to the Brand's country of origin / business operations, reducing its carbon footprint
Outsources its manufacturing in London and Portugal
Works with recognised CO2 neutral factories
Manufactures its collections and products in limited quantities, avoiding mass production
Production facilities have systems in place to reduce water and energy consumption
Practices eco-friendly screen printing and dyeing in the development of its fabrics
Practices digital textile printing to minimise wastage
Has systems in place to reduce its greenhouse gas emissions
Responsive to the CDP Initiative (formerly the Carbon Disclosure Project)
Ensures it monitors its own toxic chemical use during production
Ensures its suppliers monitor the use of toxic chemicals in production

Waste Management and Recycling

Has taken steps to reduce its manufacturing waste and has targets in place to achieve this
Optimises its design and production (e.g. pattern cutting etc.) to minimise fabric and material waste
Recycles up to 50% of its waste

Fur-free

Does not, and has never, used any and all types of animal fur in its collections or any products

Design and Material Innovation

Involved in the development of innovative, sustainable fabrics: organic linen

Personal and Social Commitments

Good Corporate Governance

Fair pay: All employees and subcontractors are paid the local minimum and/or living wage
Committed to and has policies/standards in place to ensure responsible labour practices and conditions (e.g. Code of Conduct)
Equal employment: ensures its hiring and employment practices do not, in any way, discriminate
Gender equality: implements a gender equal pay policy
Has policies in place to support and promote diversity and inclusion
Employees are incentivized to achieve environmental and social progress
Provides training to artisans that are part of its supply chain

Traceable Supply and Manufacturing Chain

Has policies and systems in place to maintain knowledge of and manage relationships within its supply chains
Utilises its own vertically integrated facilities for the production of its collections and products
Publicly discloses its supply chain / supplier list

Fair Trade Practices

Conducts audits of its suppliers to ensure compliance with international labour standards
Has a policy in place that requires knowledge of its suppliers' social and environmental practices
Suppliers pay fairly: ensures that its suppliers pay employees and subcontractors the local minimum and/or living wage
Ensures no child or forced labour: has policies in place preventing any child and/or forced labour throughout its entire supply chain

Product Safety Assurance

Products do not use finishes, paints, and/or adhesives containing Volatile Organic Compound (VOC) content
Uses materials that are Standard 100 by Oeko-Tex® certified
Products are PVC-free
Uses non-toxic dyes for its fabrics and other materials

Handcrafted, Artisanal

Products are handcrafted in the Brand's own studio and factory
Products are handcrafted by the Brand's partner artisans and manufacturers
The Brand's handcrafted products provide livelihood for small communities around the world. Isabella collaborates with a charity for each collection she produces
Supports the preservation of cultural traditions, skills and techniques through handcrafted production

Charitable, Philanthropic

Has formed an official alliance with a philanthropic cause supporting social and/or environmental issues. Isabella supports a different alliance with every collection. Her last collection supported Hahku Amazon, protecting the Amazon.
Has partnered with national and/or international government agencies towards joint environmental and/or social initiatives: I love linen campaign that promotes European linen

Relevé Fashion in partnership with

share with you the UN Sustainable Development Goals supported by Oramai London

The State of the Art

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